Foundations of Menu Planning reveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finish–looking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.
Foundations of Menu Planning
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Book Details
Author(s)Daniel Traster
PublisherPearson
ISBN / ASIN013802510X
ISBN-139780138025106
AvailabilityUsually ships in 24 hours
Sales Rank923,870
CategoryCooking
MarketplaceUnited States 🇺🇸
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