Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

"This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything

• The Responsible Company: What We've Learned From Patagonia's First 40 Years
• Barbarian Days: A Surfing Life
• Dream Teams: Working Together Without Falling Apart
• Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement
• The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
• Managers and the Legal Environment: Strategies for the 21st Century
• Shoe Dog: A Memoir by the Creator of Nike
• Purpose, Incorporated: Turning Cause Into Your Competitive Advantage
• Financial and Managerial Accounting for MBAs 5th Edition
• Blue Mind: The Surprising Science That Shows How Being Near, In, On, or Under Water Can Make You Happier, Healthier, More Connected, and Better at What You Do