Nudge: Improving Decisions About Health, Wealth, and Happiness

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold

• Thinking, Fast and Slow
• Misbehaving: The Making of Behavioral Economics
• Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
• Happiness: Lessons from a New Science
• Blink: The Power of Thinking Without Thinking
• Influence: Science and Practice (5th Edition)
• Falling Behind: How Rising Inequality Harms the Middle Class (Wildavsky Forum Series)
• Policy and Choice: Public Finance through the Lens of Behavioral Economics
• Algorithms to Live By: The Computer Science of Human Decisions
• The Undoing Project: A Friendship That Changed Our Minds