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Reading Rhetorical Theory

Author Barry Brummet
Publisher Cengage Learning
Category Business & Economics
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Book Details
Author(s)Barry Brummet
ISBN / ASIN015508304X
ISBN-139780155083042
MarketplaceFrance 🇫🇷

Description

An anthology of original readings, Reading Rhetorical Theory uses selections from primary sources to track the history of thinking. Two features of this book enable it to stand apart from other texts on rhetorical theory. First, its unique mix of readings blends traditional authors such as Aristotle, Plato, and Kenneth Burke with popular modern authors such as Karlyn Kohrs Campbell. Second, the editorial introductions develop a consistent and unified perspective that allows for differing interpretations of rhetorical theory at the same time that it ties together the history of the subject. Reading Rhetorical Theory is appropriate in graduate or undergraduate courses that cover the history of rhetorical theory by using primary sources to track the history of thinking about human symbolic influence.
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