A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]†(New York Times Book Review). Index.
Behind the Wheel at Chrysler: The Iacocca Legacy
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Book Details
Author(s)Doron P. Levin
PublisherMariner Books
ISBN / ASIN0156004747
ISBN-139780156004749
AvailabilityUsually ships in 24 hours
Sales Rank3,743,557
MarketplaceUnited States 🇺🇸