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Sales Management

Author Pradip Mallik
Publisher Oxford University Press
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Book Details
Author(s)Pradip Mallik
ISBN / ASIN0198072023
ISBN-139780198072027
MarketplaceFrance 🇫🇷

Description

Sales Management is a comprehensive textbook designed to meet the requirements of management students specializing in Marketing at post graduate level. It covers the entire arena of theoretical and practical aspects of sales management as a subject, and uses numerous industrial examples, exhibits, and illustrations for learning.