This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars. The authors highlight the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms that combined indigenous and foreign practices in unforeseen and often remarkably competitive ways.
Americanization and Its Limits: Reworking US Technology and Management in Post-war Europe and Japan
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Book Details
PublisherOxford University Press
ISBN / ASIN0198295553
ISBN-139780198295556
AvailabilityUsually ships in 1 to 4 weeks
Sales Rank1,294,279
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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