Multinationals As Flagship Firms: Regional Business Networks
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Book Details
Author(s)Alan M. Rugman, Joseph R. D'Cruz
PublisherOxford University Press
ISBN / ASIN0198295626
ISBN-139780198295624
AvailabilityUsually ships in 24 hours
Sales Rank6,648,137
MarketplaceUnited States 🇺🇸
Description ▲
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.