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Information Orientation: The Link to Business

Author Donald A. Marchand, William J. Kettinger, John D. Rollins
Publisher Oxford University Press
Category Business & Economics
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92.00 USD
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Book Details
ISBN / ASIN0199252211
ISBN-139780199252213
AvailabilityUsually ships in 24 hours
Sales Rank4,049,048
MarketplaceUnited States 🇺🇸

Description

This book presents the results of an international research project designed to evaluate how effectively people use information and IT to improve business performance. In particular it looks at three dimensions - information behavior and values; information management practices; and IT practices - and their relationship to business performance. The book combines a focus on business relevance with strong empirical research.
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