Global Marketing Management
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Book Details
Author(s)Lee, Kiefer
PublisherOxford University Press, USA
ISBN / ASIN0199267529
ISBN-139780199267521
AvailabilityOnly 1 left in stock - order soon.
Sales Rank2,172
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age.