Political Campaigns: Concepts, Context, and Consequences (The Series on Elections, Opinion and Democracy)

In Political Campaigns: Concepts, Context, and Consequences, Costas Panagopoulos provides students with insight into the inner workings of contemporary campaign structures by combining findings drawn from vast amounts of scholarly research with an astute insider's perspective. The text focuses on three key elements of contemporary campaigning-"Concepts, Context, and Consequences"-examining the significance of each element as it relates to the topics discussed. "Context" refers to the political, institutional, legal, and regulatory landscapes in which contemporary campaigns operate. These conditions impact a campaign's decision-making strategies. In turn, these choices yield important implications, or "Consequences," not only for the individual campaign but also for society at large. Topics discussed include parties, interest groups, and the media; money and the modern campaign; campaign strategy; getting out the vote; technology and contemporary campaigns; and much more.

Political Campaigns is part of the Oxford Series on Elections, Campaigns, and Democracy. Edited by Michael R. Alvarez (California Institute of Technology), this new series features comprehensive and accessible, as well as specialized, texts for courses in elections, public opinion, and voting behavior.

• The Victory Lab: The Secret Science of Winning Campaigns
• Get Out the Vote: How to Increase Voter Turnout
• A Citizen's Guide to U.S. Elections (Citizen Guides to Politics and Public Affairs)
• The Elections of 2016 (Elections of (Year))
• Polarized
• The Persuadable Voter: Wedge Issues in Presidential Campaigns
• The Decision Point: Six Cases in U.S. Foreign Policy Decision Making
• What Makes It Worthy: A Novel
• A Concise History of U.S. Foreign Policy
• Helping America Vote (Controversies in Electoral Democracy and Representation)