Strategic Advertising Management

Name: Strategic Advertising Management
Author: Larry Percy, Richard Elliott
ISBN: 9780199580880

Author Larry Percy, Richard Elliott

Publisher Oxford University Press

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Book Details

Author(s)Larry Percy, Richard Elliott

PublisherOxford University Press

ISBN / ASIN019958088X

ISBN-139780199580880

AvailabilityUsually ships in 24 hours

Sales Rank4,701,636

MarketplaceUnited States 🇺🇸

Description ▲

The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at how the various aspects of advertising fit together.