Clean Tech Intellectual Property: Eco-marks, Green Patents, and Green Innovation

Clean Tech Intellectual Property: Eco-marks, Green Patents, and Green Innovation, by Eric L. Lane, is the first comprehensive review of intellectual property and clean technology. It analyzes the interplay of clean technologies and I.P. regimes using industry trends, legal developments and case studies to demonstrate how I.P. law is influencing the growth of clean tech and how green business models are shaping I.P. practice. The book explains how clean tech companies can leverage green patents to create and expand their businesses and includes strategies and cases studies relating to prosecuting green patent applications, building green patent portfolios, and licensing clean technologies. The effects of significant green patent and trademark litigation on the clean tech industry are also examined. Special focus is given to issues of "eco-mark" prosecution and green branding, from the brand owner perspective and from a consumer protection standpoint, including a discussion of "greenwashing." The book critically examines clean tech I.P. policies and discusses the international debate over the role of I.P. in efforts to curb global climate change.