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Product Policy: Concepts, Methods, and Strategy (Addison-Wesley Marketing Series)

Author Yoram J. Wind
Publisher Addison Wesley Publishing Company
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Book Details
Author(s)Yoram J. Wind
PublisherAddison Wesley Publishing Company
ISBN / ASIN0201083434
ISBN-139780201083439
Sales Rank6,012,356
MarketplaceUnited States 🇺🇸