Global Marketing Management (4th Edition)

Name: Global Marketing Management (4th Edition)
Author: John A. Quelch, Christopher A. Bartlett
ISBN: 9780201350623

Author John A. Quelch, Christopher A. Bartlett

Publisher Prentice Hall

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Book Details

Author(s)John A. Quelch, Christopher A. Bartlett

PublisherPrentice Hall

ISBN / ASIN0201350629

ISBN-139780201350623

Sales Rank6,260,723

MarketplaceUnited States 🇺🇸

Description ▲

This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.