All of your options are discussed, even those that might seem obviously inappropriate to someone with more Web publishing experience; for example, what you need if you want to operate a Web server on your own premises, and why that's not a good idea for most small businesses. You also get realistic estimates of how much all of this is going to cost you. Occasionally, a petty factual error pops up (FTP is File Transport Protocol, not File Transfer Protocol), but it's a small issue. Besides, this isn't a technical how-to book: it's an explanation of what you need, where you should look for it, what you should expect to pay, and what your site should be able to do as a result. --David Wall
Topics covered: Web publishing for small businesses: why build a Web site in the first place, what features to specify in your design, how to host your site, how to select and work with a designer, options for monitoring activity on your site, registering your site with search engines, and writing pages yourself (both at the code level and by using design tools).