mySAP.com Industry Solutions: New Strategies for Success with SAP's Industry Business Units

An insider's guide to SAP's new industry solutions e-business strategy ! In this invaluable strategic overview, the co-CEO of SAP AG outlines exactly how SAP is responding to the e-business challenge with solutions targeted to the specific needs of each key industry and marketplace. Henning Kagermann presents detailed case studies illustrating the capabilities of each mySAP.com industry solution, as well as the opportunities they offer to enterprises that adopt them. Kagermann introduces SAP's industry solutions for aerospace and defense, the automotive industry; the chemicals industry; metal, paper, and textiles; oil and gas; engineering and construction; insurance; real estate; media; retail; and service provider industries. In each case, he reviews the key challenges faced by companies in these industries, and demonstrates how mySAP.com solutions can help these companies reshape themselves and achieve lasting competitive advantage. For every e-business decision-maker, manager, consultant, or user of SAP R/3 or mysap.com.