The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series)
📄 Viewing lite version
Full site ›
Book Details
Author(s)Chris MacRae
PublisherAddison-Wesley Pub (T)
ISBN / ASIN0201877430
ISBN-139780201877434
Sales Rank3,944,440
MarketplaceUnited States 🇺🇸
Description ▲
A timely exposition of the brand chartering process within businesses, drawing examples from key industries worldwide.