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Media of Mass Communication (11th Edition)

Author Vivian, John
Publisher Pearson
Category Language Arts & Disciplines
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Book Details
Author(s)Vivian, John
PublisherPearson
ISBN / ASIN0205029582
ISBN-139780205029587
AvailabilityIn Stock.
Sales Rank188,718
MarketplaceUnited States 🇺🇸

Description

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

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