Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Designing and Producing the Television Commercial
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Book Details
Author(s)Larry Elin, Alan Lapides
PublisherPearson
ISBN / ASIN0205365388
ISBN-139780205365388
AvailabilityUsually ships in 24 hours
Sales Rank2,037,346
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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