The practice of public relations has become increasingly complex — practioners need more than “technical skills†to succeed, they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. Public Relations Writing: A Rhetorical Approach shows readers that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.
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By incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach prepares you for the dynamic field of public relations.