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Media of Mass Communication, The, Books a la Carte Edition (10th Edition)

Author John Vivian
Publisher Pearson
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Book Details
Author(s)John Vivian
PublisherPearson
ISBN / ASIN0205798705
ISBN-139780205798704
AvailabilityUsually ships in 24 hours
Sales Rank3,200,852
MarketplaceUnited States 🇺🇸

Description

This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version.

 

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.