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--Updated in its 12th edition, Communicating: A Social, Career, and Cultural Focus offers a comprehensive blend of basic communication theory, research and skills, with a strong emphasis on relationship communication (social), workplace communication (career) and intercultural communication (culture). This highly regarded introduction to communication text introduces the basic principles of communication and applies them to interpersonal, group, interviewing, and public speaking contexts. The new edition features an increased emphasis on electronically-mediated communication and the impact of technology on our daily communication, a significantly updated research base and a reorganization of the public speaking chapters.