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--Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
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The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.
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Learning Goals
Upon completing this book readers will be able to:
- Understand the interaction between global business and culture
- Discuss comparative values and cultural differences
- Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
- Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing
020589786X / 9780205897865 Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package
Package consists of
0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access
0205835597 / 9780205835591 Cultural Dimension of Global Business, The
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