Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents
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Book Details
Author(s)J. Bateman
PublisherPalgrave Macmillan
ISBN / ASIN0230002560
ISBN-139780230002562
AvailabilityUsually ships in 24 hours
Sales Rank10,446,186
CategoryLanguage Arts & Disciplines
MarketplaceUnited States 🇺🇸
Description ▲
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
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