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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Author Antony Young,
Publisher Palgrave Macmillan
Category Business & Economics
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Book Details
Author(s)Antony Young,
ISBN / ASIN0230104746
ISBN-139780230104747
Sales Rank689,264
MarketplaceUnited States 🇺🇸

Description

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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