Brand Media Strategy: Integrated Communications Planning in the Digital Era
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Book Details
Author(s)Antony Young,
PublisherPalgrave Macmillan
ISBN / ASIN0230104746
ISBN-139780230104747
Sales Rank689,264
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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