E-Marketing: Theory and Application
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Book Details
Author(s)Stephen Dann, Susan Dann
PublisherPalgrave
ISBN / ASIN0230203965
ISBN-139780230203969
AvailabilityUsually ships in 24 hours
Sales Rank5,767,462
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
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