Zara and her Sisters: The Story of the World's Largest Clothing Retailer
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Book Details
Author(s)Enrique BadÃa
PublisherPalgrave Macmillan
ISBN / ASIN0230229913
ISBN-139780230229914
AvailabilityUsually ships in 24 hours
Sales Rank1,815,104
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.
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