Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
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Book Details
Author(s)Robert Govers, Frank M. Go
PublisherPalgrave Macmillan
ISBN / ASIN0230230733
ISBN-139780230230736
AvailabilityUsually ships in 24 hours
Sales Rank1,179,331
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
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