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Marketing Through Turbulent Times

Author J. Darroch
Publisher Palgrave Macmillan
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Book Details
Author(s)J. Darroch
ISBN / ASIN0230237304
ISBN-139780230237308
AvailabilityUsually ships in 24 hours
Sales Rank3,443,109
MarketplaceUnited States 🇺🇸

Description

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.