Sport as a Business: International, Professional and Commercial Aspects
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Book Details
PublisherPalgrave Macmillan
ISBN / ASIN0230249256
ISBN-139780230249257
AvailabilityUsually ships in 24 hours
Sales Rank4,824,547
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Sport has a number of distinctive characteristics which impact on the extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalisation and commercialisation.
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