International Place Branding Yearbook 2011: Managing Reputational Risk
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Book Details
Author(s)Frank M. Go, Robert Govers
PublisherPalgrave Macmillan
ISBN / ASIN0230279538
ISBN-139780230279537
AvailabilityUsually ships in 24 hours
Sales Rank5,402,958
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
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