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Proactive Companies: How to Anticipate Market Changes (Fundacao Dom Cabral (FDC))

Author Leonardo Araujo, Rogério Gava, Leonardo Araújo
Publisher Palgrave Macmillan
Category Business & Economics
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Book Details
ISBN / ASIN0230289223
ISBN-139780230289222
AvailabilityUsually ships in 24 hours
Sales Rank3,463,809
MarketplaceUnited States 🇺🇸

Description

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
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