Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior
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Book Details
Author(s)S. Finlay
PublisherPalgrave Macmillan
ISBN / ASIN0230347762
ISBN-139780230347762
AvailabilityUsually ships in 24 hours
Sales Rank823,818
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
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