Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Managing Corporate Communication: A Cross-Cultural Approach
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Book Details
PublisherPalgrave Macmillan
ISBN / ASIN0230348025
ISBN-139780230348028
AvailabilityUsually ships in 2 to 5 weeks
Sales Rank1,296,107
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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