Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
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Book Details
Author(s)D. Stroud, K. Walker
PublisherPalgrave Macmillan
ISBN / ASIN0230378196
ISBN-139780230378193
AvailabilityUsually ships in 24 hours
Sales Rank1,308,257
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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