Key Concepts in e-Commerce (Palgrave Key Concepts)
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Book Details
Author(s)Alan Charlesworth
PublisherPalgrave Macmillan
ISBN / ASIN0230516718
ISBN-139780230516717
AvailabilityUsually ships in 1 to 3 weeks
Sales Rank3,533,663
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced.
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