Sensory Marketing
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Book Details
PublisherPalgrave Macmillan
ISBN / ASIN0230576575
ISBN-139780230576575
AvailabilityUsually ships in 24 hours
Sales Rank1,999,261
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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