Sensory Marketing
📄 Viewing lite version
Full site ›
Book Details
PublisherPalgrave Macmillan
ISBN / ASIN0230576575
ISBN-139780230576575
AvailabilityUsually ships in 24 hours
Sales Rank1,999,261
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
More Books in Business & Economics
Towers of gold, feet of clay: The Canadian banks
View
The Twelve Organizational Capabilities
View
The Looting Machine: Warlords, Tycoons, Smugglers and …
View
The Real-Life MBA: The No-Nonsense Guide to Winning th…
View
Collins Cape Revision Guide - Management of Business (…
View
Glencoe Mathematics for Business and Personal Finance,…
View
Economics: Ap Edition (A/P Economics)
View
Money, Banking and Financial Markets
View
Money, Banking, and Financial Markets
View