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Strategic Foresight: A New Look at Scenarios

Author Alfred Marcus
Publisher Palgrave Macmillan
Category Business & Economics
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Book Details
Author(s)Alfred Marcus
ISBN / ASIN0230611729
ISBN-139780230611726
AvailabilityUsually ships in 24 hours
Sales Rank885,892
MarketplaceUnited States 🇺🇸

Description

Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company.  The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

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