Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

• The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
• Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
• 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
• Norms in the Wild: How to Diagnose, Measure, and Change Social Norms
• Managing Change, Creativity and Innovation
• Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions
• Rippling: How Social Entrepreneurs Spread Innovation Throughout the World
• The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
• Grand Challenges for Social Work and Society
• Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing)