The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy―customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models―and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

• Leading Digital: Turning Technology into Business Transformation
• Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself
• The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
• Driving Digital: The Leader's Guide to Business Transformation Through Technology
• Driving Digital Strategy: A Guide to Reimagining Your Business
• The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
• What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise
• The Digital Matrix: New Rules for Business Transformation Through Technology
• Digital Transformation: Build Your Organization's Future for the Innovation Age
• Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You