The Pressure Principle: Handle Stress, Harness Energy, and Perform When It Counts

Pressure is a constant in all our lives. The pressure to hit a deadline, deliver a speech, or cook for a dinner party. But how would life look if we could harness pressure and turn it to our advantage? Dealing with pressure is a skill just like any other. Even sports stars rely on tried-and-tested strategies when the stakes are high. For many, their success is down to one man: Dr. Dave Alred, MBE, widely acknowledged as one of the best coaches on the planet. A pioneer in performance psychology, he nurtured Jonny Wilkinson into rugby's most feared kicker, and has helped Premiership soccer players, number one golfers, and England cricketers deliver on the biggest stage. Now Dave Alred is finally ready to share his eight groundbreaking principles, distilling his life's work into this accessible, inspirational book. From cultivating a no-limits mindset to unleashing the performance-enhancing powers of language, The Pressure Principle will help you produce your best in work and at home. 

• Be a Player: A Breakthrough Approach to Playing Better ON the Golf Course
• Bounce: Mozart, Federer, Picasso, Beckham, and the Science of Success (P.S.)
• Every Shot Counts: Using the Revolutionary Strokes Gained Approach to Improve Your Golf Performance and Strategy
• Performing Under Pressure: The Science of Doing Your Best When It Matters Most
• Peak: Secrets from the New Science of Expertise
• Science of the Golf Swing
• Hole-in-One Nutrition: A guide to fueling for better golf
• Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
• The Practice Manual: The Ultimate Guide for Golfers
• Hole It: Master Putting's 3 Essential Skills