The Mirror Makers: A History of American Advertising and Its Creators
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Book Details
Author(s)Stephen Fox
PublisherUniversity of Illinois Press
ISBN / ASIN0252066596
ISBN-139780252066597
AvailabilityUsually ships in 24 hours
Sales Rank1,139,210
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a powerful social force.
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