Strategic Management: Concepts and Cases

Name: Strategic Management: Concepts and Cases
Author: Alonzo J. Strickland, Arthur A. Thompson
ISBN: 9780256037173

Author Alonzo J. Strickland, Arthur A. Thompson

Publisher Richard D. Irwin

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Book Details

Author(s)Alonzo J. Strickland, Arthur A. Thompson

PublisherRichard D. Irwin

ISBN / ASIN0256037175

ISBN-139780256037173

Sales Rank12,227,419

MarketplaceUnited States 🇺🇸

Description ▲

9 chapters with discussions of new topics and techniques 3-chapter module on business level strategy and 2-chapter section on strategic analysis in diversified companies