Strategic Management: Concepts and Cases

This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.