Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
📄 Viewing lite version
Full site ›
Book Details
Author(s)George E. Belch, Michael A. Belch
PublisherIrwin Professional Pub
ISBN / ASIN0256136963
ISBN-139780256136968
Sales Rank5,655,183
MarketplaceUnited States 🇺🇸
Description ▲
* This book is in LIKE NEW condition. Cover shows very little shelf or handling wear. * The spine and pages are tight, with NO WRITING, CREASES OR TEARS. * KERRCO is committed to 100% customer satisfaction. As always, THANK YOU!