Promotional Strategy: Managing the Marketing Communications Process, 8th Edition

Name: Promotional Strategy: Managing the Marketing Communications Process, 8th Edition
Author: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
ISBN: 9780256155990

Author James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

Publisher Longman Higher Education

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Book Details

Author(s)James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

PublisherLongman Higher Education

ISBN / ASIN0256155992

ISBN-139780256155990

Sales Rank16,083,939

MarketplaceUnited States 🇺🇸