International Business: The Challenge of Global Competition/Includes Map

Name: International Business: The Challenge of Global Competition/Includes Map
Author: Donald A. Ball, Wendell H., Jr. McCullogh
ISBN: 9780256166019

Author Donald A. Ball, Wendell H., Jr. McCullogh

Publisher Richard d Irwin

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Book Details

Author(s)Donald A. Ball, Wendell H., Jr. McCullogh

PublisherRichard d Irwin

ISBN / ASIN0256166013

ISBN-139780256166019

MarketplaceFrance 🇫🇷

Description ▲

This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter.