Entrepreneurship
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Book Details
PublisherRichard D Irwin
ISBN / ASIN0256234787
ISBN-139780256234787
Sales Rank7,714,538
MarketplaceUnited States 🇺🇸
Description ▲
The text is intended for the undergraduate course in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.