Modern Business Administration
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Book Details
Author(s)Appleby, Robert C.
PublisherPEARSON EDUCATION
ISBN / ASIN0273602829
ISBN-139780273602828
MarketplaceUnited Kingdom 🇬🇧
Description ▲
The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses. User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.